To understand the profound influence of the original Goode Co. Barbeque, you must first understand the business of barbecue in the early 1970s. Most barbecue joints were associated with rural locations (Lockhart, Taylor) or specific neighborhoods in urban areas (Lockwood Inn in Fifth Ward). Most barbecue fans had their neighborhood place, and that’s where they went.
Goode changed that by making barbecue a destination. Through savvy marketing (he originally worked as a graphic designer) and clever story-telling, he re-packaged the myth of Texas barbecue with creative culinary techniques, producing great smoked meats as well as delicious side dishes and desserts. As food became a greater part of American culture heading into the 1980s (food television shows and food sections in newspapers), Goode Co. was way ahead of the curve combining great food with engaging stories that reflected the unique culture of southeast Texas.